Transitioning the world's sexiest lingerie brand
Campaign imagery for S/S 2014 was being photographed when I joined Agent Provocateur. The seasonal collection had taken inspiration from The Stepford Wives film and the campaign creative had followed suit.
The E-Commerce Director had reported a downturn in trading in F/W 2013 citing communication faultlines between Digital, Marketing, and Art Departments
The Challenge
Deliver outstanding marketing communications, identify opportunities for improvement, and assess my department's performance levels and resources
Responsible for
CAMPAIGN ART DIRECTION –GRAPHIC DIRECTION – DIGITAL DESIGN DIRECTION – PRINT DESIGN DIRECTION – DIGITAL MARKETING DESIGN DIRECTION
(L-R clockwise) Campaign marque, digital direction, collection marque, lookbook spread, tone of voice, campaign colour palette
Lookbook design direction
(L-R clockwise) Press pack design direction, introduced 50s advertising inspired tone of voice, direct mail letter, lookbook spreads and typography
Introduced new brand behaviour of creating a campaign inspired press pack
Digital design direction bringing Agent Provocateur up-to-date with the competition
Valentines "Make Love Not Dinner" campaign video
Valentines "Make Love Not Dinner" card set
(L-R clockwise) Instagram, "Poolside Persona" competition, email newsletters, homepage