Transitioning the world's sexiest lingerie brand
Campaign imagery for S/S 2014 was being photographed when I joined Agent Provocateur. The seasonal collection had taken inspiration from The Stepford Wives film and the campaign creative had followed suit.
The E-Commerce Director had reported a downturn in trading in F/W 2013 citing communication faultlines between Digital, Marketing, and Art Departments
Deliver outstanding marketing communications, identify opportunities for improvement, and assess my department's performance levels and resources
CAMPAIGN ART DIRECTION –GRAPHIC DIRECTION – DIGITAL DESIGN DIRECTION – PRINT DESIGN DIRECTION – DIGITAL MARKETING DESIGN DIRECTION