Case Study
L'Agent by Agent Provocateur brand development
Evolving a wholesale range into a credible brand
Agent Provocateur's diffusion line, L’Agent by Agent Provocateur, is aimed at a wider, more price-sensitive audience than its “elder sister” brand.
When I joined the company in autumn 2013, stand-alone boutiques and e-commerce had been directed to launch within a year.
What we did
- Brand strategy
- Design & Art Direction
- Editorial
- Digital
- Film
Engaging a new, younger audience
Engaging a new, younger audience
To establish an identity that could connect with a youthful, vivacious audience, my team developed a strategic visual language to compliment the fixed elements of the original branding.
For the new L’Agent, we cleaned up the original logo to a single colour while new pattern treatments spoke of a subtle premium aesthetic. We extended a fresh and warm colour palette to express the playful and feminine values of the brand.
