Maxwell J. Logan

Spring Summer 2014 Campaign Art Direction 

Envisioned as “the pinnacle of fantasy and luxury”, the Soirée collection sits atop the Agent Provocateur product pyramid.

With the exception of a logo and established packaging, the collection did not possess a distinctive brand identity before I joined the company.

(L-R clockwise) Refined established branding, defined print comms. aesthetic, established luxurious typography, introduced textural patterns, introduced colour palette

To establish brand advocacy among our audience, I directed my team to create a stronger, structured graphic identity for the Soirée collection.

Regretfully opportunity for development was limited due to a great many other operational tasks for my under-resourced team.

To counter these circumstances, we created an overarching editorial language for the entire Agent Provocateur brand to launch the S/S 2013 Soiree range, and introduced seasonal graphic treatments per collection.

Personalised direct mail and lookbook design direction

Website takeover, social media and email design direction

Autumn Winter 2014 campaign design direction

Autumn Winter 2014 lookbook design direction

Trunk show event print and digital collateral design direction

Website takeover

Spring Summer 2015 campaign art direction

Spring Summer 2015 lookbook design direction

Using Format