Sportswear and Tailoring:
Umbro's Historical Almanac
—
A 240 page book chronicling Umbro's
rich heritage in outfitting sporting champions.
Standard Issue:
Umbro AW13
—
Paired with the Snr Branding Designer to art
direct the product photography and design the
sales book showcasing the seasonal product and
brand stories for performance and sportswear.
Kit Launch:
Umbro's Seasonal Kit Launch SITs
—
Printed matter produced to 'sell in' new kit
concepts and designs to the Clubs Board
of Directors.
Brand Plan:
—
An internal-facing document generated for
agency-use to guide them to Umbro's brand
messaging and understand their desired
consumer base.
Tesco Collection:
—
Responsible for the packaging design
for a collection launched into a key
retail channel.
Ballbox Packaging:
Umbro's FA Cup & England POS Boxes
—
Lead the packaging design for a key
product launch.
