Maxwell Logan

Special Projects:

Umbro Made by John Smedley Collection

Responsible for the creative behind the

Made by John Smedley collection along-

side the VP of Design. The collection takes

inspiration from Umbro's provenance in out-

fitting the GB Olympic Team at the London

Games of 1948. Art director of the press

and store-front photography, marketing

collateral and branding.


Photography by Sarah Jones


johnsmedley.com

Using Format