FIT FOR PURPOSE Creative Direction Maxwell Logan Photographer Sarah Jones Stylist Maxwell Logan Hair & Makeup Zoe Tilston Model Oliver Barnes Location Train Gym, Manchester
Repositioning football training wear
In F/W 2013 Umbro sharpened their product assortment to meet the everyday training needs of the modern footballer. Boldly featuring just eight pieces, the collection represented a clear, simple position around tailored football product crafted from innovative performance materials.
Alongside the Snr Branding Designer and VP of Product, we developed a campaign pitting the collection against the varied training behind the modern game. Rugged enough to stand the exhaustive rigours of modern training, the collection presents zero distraction for the athlete.
