Maxwell Logan

FIT FOR PURPOSE Creative Direction Maxwell Logan Photographer Sarah Jones Stylist Maxwell Logan Hair & Makeup Zoe Tilston Model Oliver Barnes Location Train Gym, Manchester

Repositioning football training wear

In F/W 2013 Umbro sharpened their product assortment to meet the everyday training needs of the modern footballer. Boldly featuring just eight pieces, the collection represented a clear, simple position around tailored football product crafted from innovative performance materials.

Alongside the Snr Branding Designer and VP of Product, we developed a campaign pitting the collection against the varied training behind the modern game. Rugged enough to stand the exhaustive rigours of modern training, the collection presents zero distraction for the athlete.

Photography by Sarah Jones

Using Format